Little did they know just how much of a success they would become. So much so that the owners have truly made their products a staple in the beauty market. Long hours, sweat, consistency, determination and extraordinary work ethic were the foundations to make this dream possible.

That’s where you’ll find your passion!” says Janet.Lulu’s Holistics is the perfect example of passion mixed with the right amount of hard work. “I always tell people to go back to their youth, and recall something that they enjoy doing-something that never gets tiring-that they used to call a hobby.

In other words, when you deal with Lulu’s Holistics, what you see is definitely what you get.”Īpart from branding, though, Janet said another key to turning one’s hobby into a highly successful business is passion. “To this day, what sets Lulu’s Holistics apart from others is that we’re true to our claims of manufacturing a brand that customers can reap true benefits from. I read about and researched every ingredient I read on cosmetic products, and was surprised to know that many of these well-known brands aren’t nearly as organic as they claim them to be,” remembers Janet. “When I was still working as a product adviser and makeup artist, I became obsessed with reading labels. Deannee and Janet did not want to disappoint the very first people who placed their trust in their business, so they still make all their products by hand to this day, therefore ensuring that it is every bit as natural and organic as they market it to be. The first 500 people who placed their orders the same day Deannee posted her mother’s work on her Instagram truly appreciated the fact that Janet went out of her way to actually secure holistic products. “And through all these years, we’ve managed to hold on to our original branding: that we make all-natural and handmade products from scratch.” “We are Black women who are well-acquainted with what other people in our community need,” says Deannee, who is mostly responsible for customer engagement while her mother works on the products. Looking back at how they managed to transform their little kitchen hobby into a large-scale, highly profitable business, Janet and Deannee believe their branding played a huge role in it. Fast forward to three years later, and the duo has now opened three store locations: one in their hometown in Florida, and two in NYC. Before they knew it, they had already completed 500 orders, and that was just on the first day. So the mother-daughter team started to take orders, manufactured the products as ordered, and shipped them out. They weren’t, for the record, but when she brought up the idea to her mother, Janet thought, why not? To her surprise, a lot of people messaged her asking if the products she posted were for sale. So Deannee went on Instagram to flex over some of her mother’s creations. Her daughter Deannee was especially impressed with the quality of her homemade soaps, scrubs, serums, and shea butters. Growing up, she took jobs and acquainted herself with individuals who succeeded in establishing their own cosmetic lines.īy 2017, Janet had already honed her skills well enough to formulate skincare products for her entire family. Janet Frederick has always known she wanted to work in the beauty industry-in skincare, particularly-even when she was young.

Lulu holistics